We offer core services in the way of strategy, creative, digital and media, which provides clients with the flexibility of choosing one of and/or a combination of these services based upon a defined brief and set of deliverables. We call this, Octocore.

Strategy:

As an IPA best practice agency, we use a combination of data, analytics, insights, focus groups and dipstick research to work with our clients on developing brand and communication strategies that can be translated into brand assets for communication and experiences throughout all areas of the brands eco-system.

We believe in a holistic approach that is inclusive to ensure we deliver a strategic plan that is informed by the collective to create and sustain a competitive advantage.

Our process can be seen below, it all starts with research and strategic planning.

Creative:

From developing the creative concept, to copywriting, design, art direction, photo retouching and comping, animation, illustration and more.

We develop the creative for TV, OOH, Print, Digital, Social, Activations and Experiential that is informed by the brand strategy and activity calendar.

Our team have experience in B2C, B2B and Internal Communications.

Digital:

From auditing and reviewing current digital assets and channels, to developing a digital strategy that focuses on loyalty, retention and growth.

We’ll consider the user experience to ensure it informs user interface design for your website, whilst optimizing SEO and PPC strategies, including mobile and social.

Media:

We have a wealth of expertise in media strategy, planning and buying, carefully selecting the right mediums to ensure the brand message is delivered across a mix of traditional, non-traditional and digital media platforms.

IS IT TIME TO RE-EVALUATE
YOUR BRAND REACH?


Our extended services are integrated and based on our strategic model, which considers the brands eco-system. It suits clients who are looking for a strategic brand and communications partner. We call this, Octoreach.

Integrated Advertising:

We develop press, print, outdoor, radio and TV work that has reach. Whether we use it to drive demand, create engagement, build loyalty or launch a product, there’s always a clear objective, always a tangible result.

Integrated Advertising Campaigns are most effective when a single, compelling message is delivered seamlessly through multiple disciplines and multiple channels.

Working as a collective, we define and deliver a strategy that creates a unified experience for consumers wherever they might encounter it, online or offline.

Experience & Activation:

In a digitaly connected world, people are becoming more disconnected. We believe in driving consumers from offline to online and vice-versa.

Engaging with the target audience, bringing customers closer to your brand, encouraging them to see, touch and try you has become a vital tool to make an impact. It’s about memorable moments that make customers want to share them instantly, amplifying their impact way beyond the event itself.

So whether it’s a big or small event, an exhibition, a festival, a product launch, a brand activation or a pop-up store, we’d love to create an experience that makes your brand stand out from the crowd.

Shopper Marketing:

Today’s retail environment is increasingly challenging for brands, with savvy consumers checking prices on their mobile devices whilst in-store, to the threat of online retailers, contract labels, the dramatic impact of discount chains, supermarkets and the likes.

With an in-depth knowledge of the shopper journey and mindsets, we work with brands across varied retail channels to create engagement that leads to transaction via both online and offline channels.

From impulse to eye-line, upsells to cross-sells and value-adds, store-within-a-store concepts to gondola ends, we get brands off the shelf and into the basket, or out of the warehouse and delivered to the door, through influencing behaviour where and when it really counts.

Digital:

Our team has expertise in strategy, UX and UI, website and mobile app development, CRM and e-commerce. From expertly gathered insights, we deliver highly targeted campaigns with a measurable ROI.

SEO: Our search specialists ensure we drive qualified traffic to websites that convert into sales, leads and/or downloads.
PPC: Our Google Certified team utilises the most-up-to-date ways of increasing effectiveness, localisation and relevance, they blend innovation and strategic insight with data expertise to ensure paid search activity always delivers results.
CRM: Data, knowledge, insight. Three key tools for driving strategies and delivering engaging content across multiple technologies and platforms. We provide CRM, marketing automation and loyalty schemes, from strategy to delivery.

Opportunities to target the right customer with the right message, in the right way, at exactly the right time have never been greater.

ALMOST ANYONE IS WITHIN REACH
IN THE DIGITAL ECONOMY.


Social:

Social Media: Our social team is well versed in delivering results across a range of industries. From social audits to strategy, analytics and insights, content creation, community management, influencer engagement, to ROI measurement, we can help at every step of your social journey.

Social Advertising: Paid social is the fastest growing form of advertising. We pride ourselves on out-thinking, not out-spending, and use a combination of demographic, behavioural and data-driven targeting to reach the right people at the right time, engaging and converting them in the most effective way possible through Facebook, Twitter, LinkedIn, Instagram and Pinterest.

Content Marketing: We make sure your brand message reaches the target audience and ideally, converts them into a loyal brand follower. With a range of experts including art directors, animators, designers, photographers, programmers and videographers, we not only know what works on social, we know how to make it happen.

Media:

Our big brother, Mediareach, has been specialising in media strategy, planning and buying for over thirty years. They work with us strategically to ensure creative and media engage and develop the optimum solutions for clients seeking to reach audiences both on- and offline.

Visit their site to find out more detail, or simply reach out to us if you’d like to meet and discuss your brief.

Business:

We offer a fully integrated approach, including all areas of the B2B eco-system with specialisim in retail and FMCG, where our combined experience means we understand retail and we know how to bring them together with the right vendors at the right time.

Retail has proven its place as the leading sector for digital innovation – it’s the arena where the global technology megatrends of Mobility, Cloud, Big Data Analytics and Social converge first and fastest to ignite new business models, driven by ever-increasing expectations from the ‘new consumer’.

We unite sales and marketing functions to drive better audience engagement, forge stronger relationships and accelerate sales.

Internal:

The most important people in any business are its own employees, they are the spokespeople for your brand. Internal comms is not about broadcasting, it is about engagement, impact and empowerment.

Our tools are varied, from corporate e-newsletters to conferences, new product launches, audio visual support, presentations, motivational speakers, team building and more.

You’ve just signed off your ad campaign. You’re about to raise customer expectations, make a new promise, launch a new product. But are you taking your own team with you on the journey?

We understand that to be truly powerful, a brand must speak to its internal audience with as much passion and purpose as it does to the outside world.